Recently, I went to a Dermatology conference in Maui, where I sat and listened to a 3 hour series of talks about, “How to Market Your Dermatology Practice”.   It all boiled down to two words: SOCIAL MEDIA.  Admittedly, I have been resistant to this for a very long time.  My website designer has dutifully told me for several years, “Hey, you gotta blog, you gotta have a Facebook page, you gotta have videos,…” and so on.  After the meeting I came home and looked myself up on the Internet.  It had been a long time since I had done this so I was a bit astonished at how far behind my peers I was.

As a dutiful dermatologist (M.D.) I’ve spent my time being up-to-date and state-of-the-art in my field, which is dermatology; but I had somehow fallen off the turnip truck (my mom used to say that) in the world of marketing.   After 20 years of relying on word-of-mouth, the word no longer seems to be the spoken word but the social media word.

This past year in January 2015 I moved my practice and I chose a lovely easy to get to location in Lake Oswego near the 5 freeway, on the edge of Tigard.  Simultaneously, I had to study to take my Boards exam… because my generation of doctors is supposed to prove our competence by taking a Board exam in our specialty every 10 years.  I am happy to report that I passed my Board of Dermatology exam again for the third time, because I’ve been practicing in the Portland Metro area now for about 20 years.   I wish I could say that I’m now “triple Boarded” but I can’t.  It doesn’t work that way.  However, I am a medical doctor with 12 years of study prior to 20 years of experience in dermatology.   After reviewing what is being offered out there and by their level of training, it makes me think one thing:  please be careful out there.

 

I am jumping into Social Media with both feet, and headfirst, simultaneously:

1 We have a new facebook page facebookf  and we have to say things like “please like us”…  KDA facebook page

2.  We have a new fresh website, which you must have found if you are reading this.  It is full of new content including special offers for free stuff and coupons off expensive stuff, so be sure to check back frequently and look around.  It also shows the faces and bios of our friendly new employees.

3.  Blogs – like this one, I plan to talk about something once a week.  Stay tuned.  I might post skin stuff and ask you if you know what it is, or how we treat it.  I might give you suggestions on how you can treat stuff without a $$$ Rx and using something natural instead or over the counter.  Next week I think I will tell you what makes Klein Dermatology & Associates different from other dermatology practices.

4. New listings also with coupons for free stuff:  check out RealSelf.com if you have an interest in cosmetic procedures, check out yelp.com  if you have a kid with acne.  I plan to keep things interesting.

5.  Videos – we are starting to make videos of the random stuff we do, because some people like to watch this stuff I’m told.   So far we have made a video of “dermal piercing removal” and “large lipoma removal surgery”.  Once I figure out how to edit them, I will post them on my new YouTube page, which will have to be linked to my website.

Twittering and instagram are in the works.

Lastly, now we have to ask people to remember to write a review if they are happy with our services.  (Why does this feel so degrading?)  The options for this are mind-blowing:  Google, Yelp, yp.com, bing, facebook, yahoo, CitySearch, HealthGrades, RealSelf, and so on for about 40 different sites, review do matter.

I hope you have a great day, and if it’s a sunny one, remember to wear a hat and sunscreen,

Marla Klein MD now on  facebookf