Klein Dermatology: Texting Appointment Reminders to Patients soon

textreminderWe are in the process of setting up appointment reminders by text for our patients who want this service.  In the past, we have called on the telephone to confirm an upcoming appointment 2 days prior to the appointment.

Soon we will be able to give our patients the opportunity to choose their preferred reminder method: phone call or text?   As the modern world changes, fewer people answer their phones or listen to their voice-mails.  We are a medical office that is interested in giving the best customer service possible, and we want to have the best communication possible with our patients.   Once the system is set up, when you call to make your next appointment, the receptionist will be asking how you would like to be reminded and confirmed for the appointment.  If you choose text,  a text reminder will go out instead of a call 2 days before hand.  If you still prefer the telephone, you can have that service too.

For text reminders, the patient should respond "CONFIRMED" to let us know that they received the message and will be there.  If the patient doesn't text reply to the confirming message, then the office will need to call you the following day to make sure you know about the appointment and that you will be coming.

We will also have the ability to set up reminders for procedures, such as your surgery or Voluma appointment is one week away, please remember to stop taking any blood thinners that you currently take.

At Klein Dermatology & Associates we truly hope that doing text appointment reminders will make your life a little bit easier.


Online Appointment Scheduling

Klein Dermatology & Associates has online appointment scheduling underway, and we hope to have it "live" by next week.   To make our practice more "patient-friendly" in this tech culture of ours, patients will be able to go online and see what appointment slots are available with Dr. Klein, Jamie Kersenbrock FNP or Tasha Gouin FNP, and schedule themselves in.  There will be a way to access it through our own KDA website and also through the zocdoc website who hosts it.  We are assured that all patient information is completely secure in the process.

makeapptAdded features that one gets through online appointment scheduling with Klein Dermatology, is a reminder text (yay, a text!)  one hour before the appointment that includes a google map giving directions.  (Remember our address is 5200 Meadows Rd. Ste 250, Lake Oswego OR 97035 now.)  It also does a follow-up later in the day asking for a review of how the appointment went.

We will accept old and new patients into our office via this route, in addition to the old way of calling us at 503-445-2200 to make an appointment.  With online scheduling, if the patient were to decide they needed a dermatology appointment as soon as possible, and it was say 10 pm when the office is closed, the patient will have a way to set up their own appointment right there and then.  The patient can also enter their own insurance information, which should expedite the check-in process at the scheduled appointment.  Patients will need to set up a zocdoc.com account in order to use this service.

Only routine appointments will be scheduled this way.  Appointments such as surgeries and procedures which require more customized times will still need to be scheduled through the phone number.  Jamie has early morning appointments, and Tasha has late afternoon appointments available to better accommodate our busy patients with acne, eczema, skin checks and warts.  Accutane patients should still set up their appointments on the phone to be sure to have two back to back appointments scheduled, one for the labs and the other for the provider.

Scheduling appointments online for those who want it that way should be a great service, and we hope you like it too.

Marla Klein MDreal-self-top-doctor


Diving into Social Media

Recently, I went to a Dermatology conference in Maui, where I sat and listened to a 3 hour series of talks about, "How to Market Your Dermatology Practice".   It all boiled down to two words: SOCIAL MEDIA.  Admittedly, I have been resistant to this for a very long time.  My website designer has dutifully told me for several years, "Hey, you gotta blog, you gotta have a Facebook page, you gotta have videos,..." and so on.  After the meeting I came home and looked myself up on the Internet.  It had been a long time since I had done this so I was a bit astonished at how far behind my peers I was.

As a dutiful dermatologist (M.D.) I've spent my time being up-to-date and state-of-the-art in my field, which is dermatology; but I had somehow fallen off the turnip truck (my mom used to say that) in the world of marketing.   After 20 years of relying on word-of-mouth, the word no longer seems to be the spoken word but the social media word.

This past year in January 2015 I moved my practice and I chose a lovely easy to get to location in Lake Oswego near the 5 freeway, on the edge of Tigard.  Simultaneously, I had to study to take my Boards exam... because my generation of doctors is supposed to prove our competence by taking a Board exam in our specialty every 10 years.  I am happy to report that I passed my Board of Dermatology exam again for the third time, because I've been practicing in the Portland Metro area now for about 20 years.   I wish I could say that I'm now "triple Boarded" but I can't.  It doesn't work that way.  However, I am a medical doctor with 12 years of study prior to 20 years of experience in dermatology.   After reviewing what is being offered out there and by their level of training, it makes me think one thing:  please be careful out there.

 

I am jumping into Social Media with both feet, and headfirst, simultaneously:

1 We have a new facebook page facebookf  and we have to say things like "please like us"...  KDA facebook page

2.  We have a new fresh website, which you must have found if you are reading this.  It is full of new content including special offers for free stuff and coupons off expensive stuff, so be sure to check back frequently and look around.  It also shows the faces and bios of our friendly new employees.

3.  Blogs - like this one, I plan to talk about something once a week.  Stay tuned.  I might post skin stuff and ask you if you know what it is, or how we treat it.  I might give you suggestions on how you can treat stuff without a $$$ Rx and using something natural instead or over the counter.  Next week I think I will tell you what makes Klein Dermatology & Associates different from other dermatology practices.

4. New listings also with coupons for free stuff:  check out RealSelf.com if you have an interest in cosmetic procedures, check out yelp.com  if you have a kid with acne.  I plan to keep things interesting.

5.  Videos - we are starting to make videos of the random stuff we do, because some people like to watch this stuff I'm told.   So far we have made a video of "dermal piercing removal" and "large lipoma removal surgery".  Once I figure out how to edit them, I will post them on my new YouTube page, which will have to be linked to my website.

Twittering and instagram are in the works.

Lastly, now we have to ask people to remember to write a review if they are happy with our services.  (Why does this feel so degrading?)  The options for this are mind-blowing:  Google, Yelp, yp.com, bing, facebook, yahoo, CitySearch, HealthGrades, RealSelf, and so on for about 40 different sites, review do matter.

I hope you have a great day, and if it's a sunny one, remember to wear a hat and sunscreen,

Marla Klein MD now on  facebookf Read more